|
Affective EngineeringAffective Engineering is a proven methodology that helps your business to create new products with innate emotional appeal, ensuring market success and reducing commercial risk in product development. Affective Enginering develops a products' physical features with regard to its emotional and sub conscious appeal to the consumer, creating products that truly delight your customers and effectively communicate your brand values. What is it? Affective Engineering is the quantitative study of the relationships between physical product features and their subjective or emotional influences on the people interacting with them, and the use of this data to design more satisfying products.
Today's consumers are rarely satisfied with products that have only functional and ergonomic attributes - instead they demand that they experience delight from the items that surround them. This customer delight is becoming the critical factor that determines a products sales success. Creating emotionally appealing merchandise is currently more art than science and is reliant on the creativity of an individual. Success rates of new products are very low, generally between 10% to 20% and are therefore costly and high risk. There is a real opportunity to drive the sales and perceived value of a product by creating and enhancing the intangible asset of 'customer appeal'. This has led to a major initiative between the Engineering Design CIC and Faraday Packaging Partnership to develop structured Affective Engineering techniques. The technology provides a repeatable, quantitative and systematic approach to combine psychology with engineering, so creating products that not only work but also have an innate emotional appeal and enhanced wow factor.
Recent capital investment in human-factors design and evaluation laboratories at the University of Leeds have lead to some significant contracts with blue chip clients, and some questions addressed to date are:
If you would like to discuss how we could provide a bespoke package that could directly improve your product's market position then please contact: c.watling@engineeringdesigncentre.co.uk |
supported by
